If your social feed is anything like ours, it’s currently flooded with close-ups of VIOLETTE FR’s viral Bisou Balm and Boum Boum Milk mist. But while the cult-favorite French beauty brand seems to be everywhere online, tracking it down in person is a different story. Because they are intentionally selective about retail partners, you may be wondering where to buy VIOLETTE FR.
The brand comes from Violette Serrat, a French makeup artist who spent years as a session artist before becoming creative director of makeup at Guerlain. She launched the brand, officially VIOLETTE_FR, in 2021, and has been deliberate about rolling out its retail footprint ever since. I personally love this strategy, which helps maintain VIOLETTE FR as an indie luxury brand.
Read on for a comprehensive guide to where to purchase VIOLETTE FR in-person and online, in the US, Europe, and beyond.
Can I Just Buy It From the Brand Directly?
Yes, and this is still my favorite option. The official site, violettefr.com, has the full collection, including the shades and collaborations that never make it to other retailers. The destinations the brand ships direct to are more extensive than most people expect, covering the US, Canada, the UK, most of Europe, and many countries across Latin America, the Middle East, Asia, and Africa, all shipped out of the United States.
If your country isn't on the list yet, don't write it off. The brand is still expanding, and it's worth signing up for restock or shipping alerts on the site so you're not stuck refreshing the page every few weeks.
Where to Buy VIOLETTE FR in the USA
If you want to shop the brand in the US, Sephora is your destination. The brand landed in more than 190 Sephora stores across North America in early 2025, with its own dedicated display plus a spot in the "Next Big Thing" section. That means you can actually swatch the Plume Eyeshadows or test a Bisou Balm shade in person before you buy, which is always helpful for finding the right match.
Shopping the Brand in Canada
Canada got its turn not long after the US did. Sephora Canada started carrying VIOLETTE FR in late March 2025, so if you're hunting for where to buy VIOLETTE FR in Canada, Sephora.ca and in-store locations are your best bet, with direct shipping from the brand's site as a backup.
VIOLETTE FR Where to Buy in Paris: My Three Picks
Given that this is a French brand, buying VIOLETTE FR in Paris couldn't be easier. Just head to one of these stockists:
Le Bon Marché carries a solid chunk of the line, with a few shades and collabs left out.
Oh My Cream stocks VIOLETTE FR across its France, UK, and Belgium locations, and it's one of the better makeup stores in Paris, France for actually trying the brand hands-on rather than guessing from a screen.
Select French pharmacies, including Pharmacie Dauphine near Saint-Germain, carry a small, specific edit: Boum Boum Milk, C'est la Cream, and the Frange Puff dry shampoo, but not the full color makeup line.
Hit those three and you've basically covered what's available locally without waiting on a US shipment.
Where to Buy VIOLETTE FR Outside Paris in France
Oh My Cream runs dozens of stores well beyond the capital, in cities like Lyon, Bordeaux, Toulouse, Nantes, Lille, Strasbourg, and Marseille. If you're looking for a specific shade, I'd call ahead before making a special trip, since not every location is guaranteed to carry the full assortment.
There's also a third VIOLETTE FR pharmacy stockist outside Paris: Pharmacie Notre Dame on Cours Pierre Puget in Marseille, which carries a limited edit of favorites from the brand.
And if you're nowhere near one of these cities, violettefr.com ships across France, so ordering direct is still the simplest path to the full range no matter where you are in the country.
London VIOLETTE FR Stockists
In London, you can find an incredible, extensive selection of VIOLETTE FR products at the historic Liberty London on Regent Street. It has quickly become a premier destination for experiencing her intense color pigments in person. Additionally, you can shop the line at Oh My Cream locations throughout the city.
What About Australia and Everywhere Else?
MECCA stocks the brand across Australia and New Zealand, so visit one of their locations or mecca.com to purchase VIOLETTE FR down under.
The Quick Take: Where to Buy VIOLETTE FR
Worldwide shipping to most destinations: violettefr.com
Official store locator: Found here on violettefr.com
USA: Sephora, in store and online
Canada: Sephora Canada
Paris: Le Bon Marché, Oh My Cream, select pharmacies
UK: Oh My Cream, Liberty London
Australia and New Zealand: MECCA
Final Verdict
While VIOLETTE FR is selective about their retail partners, it's actually easier to test and purchase than you might initially think for an indie luxury brand. The official site covers you no matter where you are, with just a few exceptions; Sephora handles North America; and a tight group of beauty retailers cover Europe and Australia. If you want the full range and every shade, order direct. If you'd rather see and swatch before you commit, Sephora or one of the in-person retailers above is the way to go.
Frequently Asked Questions
Is VIOLETTE FR sold at Ulta? No. In North America, Sephora is the brand's exclusive in-store retail partner, not Ulta.
Does violettefr.com ship internationally? Yes, to a long list of countries across nearly every region, including most of Europe, Latin America, the Middle East, and Asia, plus the US and Canada. Australia and New Zealand are the main exceptions, since those are handled exclusively through MECCA. All orders ship from the US, so check delivery estimates and rates at checkout for your specific country.
Are all VIOLETTE FR shades available everywhere? No. A handful of shades and collaborations are sold exclusively on violettefr.com and won't show up at Sephora, Oh My Cream, Liberty London, or MECCA.
Is VIOLETTE FR sold in the Middle East or Asia? There's no confirmed retail partner in either region yet, but violettefr.com ships directly to both, including the UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait in the Middle East, and Japan, South Korea, China, Hong Kong, Singapore, and India in Asia. Check the shipping destinations list on the site for your specific country.
What's the fastest way to find a VIOLETTE FR retailer near me? Use the store locator on violettefr.com, or filter by brand through the Sephora app or website if you're in the US or Canada.
